Discover a one-of-a-kind boutique where your style & your story come to life

Our Story

Dear Anna Boutique- a one-of-a-kind ladies clothing boutique based in the heart of the Bailiesmills countryside, where your style & your story come to life!

Established in 2017, our boutique began life as ‘The Little Shop at Ashvale’ offering a variety of ladieswear, homeware & childrenswear. It swiftly became evident that our clientele possessed a love of ladies’ fashion & thus we set about extending our range of fashion & accessories.

In 2024, following a devastating fire & a year in temporary accommodation, our exquisite ladies clothing boutique was relaunched & rebranded. The timing felt right as we’d become so much more than ‘The Little Shop’ & so, ‘Dear Anna’ was born, alongside the opening of our brand new, purpose built & extended store.

About Us

At Dear Anna, we aim to offer a curated collection of beautiful brands to suit every customer & every budget. From casual, everyday staples that you can wear from season to season, to unique & exceptional pieces that you’ll delight in wearing again & again…each garment & accessory tells a story as unique as yours.

As an independent, family-run business, providing exceptional customer service is continually our priority. Our team of knowledgeable staff are always on hand to offer their support & friendly advice, ensuring each visit is tailored to your individual needs.

A trip to Dear Anna wouldn’t be complete without visiting Ashvale’s award-winning Tea Room & Orangery where our customers from near and far can relax and take time to appreciate the rural setting & heartsome food. Our celebrated Farm Shop is open daily offering a wide selection of local agri-food and farm-based produce.

Those green-fingered, horticulture enthusiasts may also appreciate a visit to Ashvale’s Garden Centre, opening Spring 2025.
Store Owner

Anna

Anna never had any intention of becoming a retailer, but she has always had a passion for fashion. Anna had a career in estate agency, but having had her daughters & son she made the decision to take the plunge into the fashion business and has never looked back. Anna juggles being a busy Mummy & raising her kiddies, whilst bringing her fashion & sales knowledge to the mix. Anna would say she is a Jack of all trades, keeping all the plates spinning “somehow”!
In Store Team

Ali

Ali joined us after a successful 30-year career in banking. With a passion for fashion, she is bang up to date with current styles and brands & has a real understanding of independent retail. Ali is an integral part of the team, has an eye for detail and is brilliant at merchandising our stock to make everything look perfect in store.
In Store Team

Emma

A born retailer, Emma has been a big part of our team for over 7 years. Emma has had two periods of maternity leave and we have been so pleased she came back to work each time, as she is an integral part of the team. With a fervour for all things style & shopping, Emma is our much-loved resident chatterbox.
In Store Team

Lynda

Lynda joined us when she was looking for a new challenge and quickly established herself as a hard-working member of the team. Lynda never stops smiling, she always finds something that needs doing and is brilliant at dealing with all types of customers with her calm, helpful and friendly manner.
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